No matter the medium, our focus is the user journey.
We utilize design thinking, coupled with a deep understanding of your KPIs and business initiatives in everything we do. Our goal is to dramatically increase the odds of success, ensuring our process is 100% aligned with your time and investment.
Our first step is to meet with you and understand the underlying problem you are trying to solve. We’ll draw up a roadmap for our engagement and get started.
What is your company’s mission and its vision? What are your organization’s core values?
What are your company’s most important KPIs? Tell us about near- and long-term targets. Competitors?
Description of target users including needs, behaviors and wishes. Tell us about customer insights.
What’s the user journey today from problem to solution? Let’s talk about your user’s critical path.
What are the inspirational keywords that describe your product and where your brand is headed?
With all that information, we can get our hands dirty and begin working on the product. Let the fun begin!
FOCUS BRINGS RESULTS
We move in two-week sprints to bring the product to life. Each sprint is focused around goals within the areas below.
High Fidelity Prototypes
App Store Submissions
SET UP FOR SUCCESS
Don’t know why visitors are not converting? Not sure what KPI’s are vital to your success? We’ll be there to keep you on track.
A/B + Multi-variate Testing
Maintenance & Monitoring